Flowr Presents event production at 170 East Ave Rochester NY

Rochester'smusic people.

From Flour City Station to full-scale event production — our story of serving Rochester's music scene since 2014.

Thestory.

Flowr Presents was born from a decade of hands-on experience in the Rochester music scene. Our roots trace back to 2014 when we opened Flour City Station at 170 East Ave — a beloved live music venue that quickly became a home for the Rochester music community.

Over the years, we hosted countless album releases, local showcases, and national touring acts across every genre from jam and rock to indie and funk. The throughline is simple: the same team, the same passion for live music, and the same commitment to Rochester that started it all.

FLOWR venue exterior at 170 East Ave Rochester NY CHAPTER 1
Live music production at FLOWR by Flowr Presents CHAPTER 2

Theevolution.

As the Rochester scene evolved, so did we. What started as a single venue grew into a full-scale event production company. In 2025, we rebranded to FLOWR — Rochester's first non-alcoholic music cafe, functional beverage bar, hemp shop, and local art hub.

We launched Flowr Presents as our dedicated event production and promotion arm. Today, we produce shows at FLOWR and partner venues across Rochester, Buffalo, and Syracuse — handling everything from talent buying to marketing to onsite production.

Our Services →
/ TIMELINE

Keymilestones.

2014

Flour City Station opens at 170 East Ave. A small, beloved live music venue that became a home for Rochester's independent music community. Weekly shows, local showcases, and the start of something bigger.

2016

Expanding the lineup. Hosting national touring acts alongside local staples. The calendar fills with album releases, genre nights, and the kind of shows people talk about for years.

2019

100+ shows produced. The team's reputation for professional production grows beyond the venue. Artists and agents start reaching out directly. The groundwork for Flowr Presents is being laid.

2025

FLOWR rebrand & Flowr Presents launch. The venue transforms into Rochester's first non-alcoholic music cafe. Flowr Presents launches as the dedicated event production arm — booking, production, and promotion under one roof.

2026

Growing across Western New York. Producing shows at FLOWR and partner venues across Rochester, Buffalo, and Syracuse. The same team, the same passion — now reaching more audiences than ever.

Notable Showswe've produced.

Local Legends National Tours Album Releases Festival Stages Indie Rock Electronic Nights Jazz Ensembles Hip-Hop Folk Evenings Funk Jams & many more

Meet the Teambehind the shows.

Flowr Presents founder and lead producer

Team Member Name

Founder & Lead Producer

Flowr Presents marketing and artist relations lead

Team Member Name

Marketing & Artist Relations

Flowr Presents production manager and sound engineer

Team Member Name

Production Manager

/ OUR HOME

FLOWRat 170 East Ave.

Address 170 East Ave
Rochester, NY 14604
Type Music Cafe
Features Craft mocktails • Hemp shop • Art hub • Pro sound
Since 2014

Located at 170 East Ave in Rochester, FLOWR is the home base for Flowr Presents productions. It's a unique space — Rochester's first non-alcoholic music cafe featuring craft mocktails, functional beverages, a hemp shop, and rotating local art installations. The venue features a state-of-the-art sound system and an intimate atmosphere that makes every show feel special.

See Events at FLOWR →

Let's Work Togethermake something happen.

Ready to produce your next show? We'd love to hear from you.

Book a Show →